Keep your site, or have us build one.
Sell from the website you already run, in Webflow, Framer, WordPress or custom code. Starting fresh? Our team can build it for you.
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Add a complete store to the site you already have.
OpenShop adds products, a cart, checkout, subscriptions and referral tracking to your website. Your site stays the storefront. OpenShop runs the store behind it.
Want to look around first? Browse the demo store
Whatever your website runs on, OpenShop adds e-commerce to it.
Webflow
Framer
WordPress
React
Next.js
Svelte
Vue
HTMLWhat is OpenShop?
OpenShop is a complete online store that runs inside your existing website. Your site stays the storefront. OpenShop keeps your products, carts and orders on its own servers, and shows the store through HTML tags you place on your pages.
Nothing for you to host.
OpenShop runs the servers, the updates and the security. Everything a store needs is already inside, in one admin.
Order trackingPayments and checkoutCustomer accountsSubscriptionsPromotions and couponsCustomizable cartProduct bundlesReferral trackingShareable cartsSecurity and updatesConnected to the rest of your stack.
OpenShop reports referral credit to your commission engine and logs every call to your other systems.
CommissionPillars, Exigo, ByDesign
PaymentsStripe, NMI, Authorize.net, Worldpay, TygaPay
TaxAvalara, TaxJar, Stripe Tax
ShippingShipStation, ShipHero, ShipWise
Commission walletsPaymenture
Who is OpenShop for?
Brands that sell through distributors and affiliates, and brands whose store has outgrown what a template can do.
Talk to us about your store
Direct-sales brands
Distributors get a personal link and a cart they can fill and share. OpenShop records who sent each order and reports it to Pillars, Exigo or ByDesign.
Affiliate-driven brands
Every partner gets a link that reports its own views, orders, revenue and conversion rate. The link carries the credit, so no coupon code is needed.
Brands on any website
Your site runs on Webflow, Framer, WordPress or custom code. Add a full store to it without moving to a new platform.
Complex catalogs and custom systems
Bundles, subscriptions and enrollment items, plus custom software to connect. OpenShop runs the catalog and logs every integration call.
How it works
Add two lines to your website, then place tags where the store should appear.
1
Add OpenShop to your site
Paste a short snippet into your site's head, once. In most site builders that's the custom code setting.
2
Place the store where you want it
Drop a product list or cart button onto any page. They pick up your site's own fonts and colours, so the store looks like it was always there.
3
Run everything from one admin
Add products, update stock and see every order in one dashboard. Changes go live without republishing, and checkout stays on your own domain.
What problems does OpenShop solve?
Sound familiar? Pick one to see what changes.
We keep losing referral credit.
Referral tracking
Selling online means rebuilding our website.
Your website
Every part of our store is a different app.
Plugins and add-ons
THE PROBLEM
Referral credit gets lost between the link and the order.
The usual wayAn affiliate app charges a monthly fee or a share of referred sales, and tracks referrals with a browser cookie the shopper can clear.
With OpenShopOpenShop records the referral on its own servers and reports each order to the commission platform you already run.
THE PROBLEM
Selling from your own website means rebuilding it.
The usual way
A hosted store platform comes with its own theme and pages, so you either move your website onto it or run two websites at once.
With OpenShop
You keep your website. OpenShop tags add the store to the pages you already have, and your design and CMS stay the same.
THE PROBLEM
Every part of your store is a different app.
The usual way
A stack of plugins. Each one has its own bill, its own dashboard and its own customer records to reconcile.
With OpenShop
One system and one admin. There are no plugin fees and no share of your sales.
Can OpenShop replace my expensive plugin stack?
Yes. Here are six things stores usually buy separately, all included in OpenShop.
True Track
Referral tracking that records who sent each order
True Track records the seller's link on OpenShop's servers, so the credit stays with the order even if the shopper clears their cookies or copies the link.
How does True Track work?142
Views
11
Orders
$1,474
Revenue
7.7%
Conversion
Shareable carts
A seller fills a cart and shares it, pre-filled. The link reports its own views, orders, revenue and conversion rate.
Subscriptions
Sell a product once or on a repeating schedule. Plans and renewals sit in the same admin as every other order.
Discounts and coupons
Create coupon codes in the same admin as your orders. The cart shows shoppers how close they are to the next reward.
Integration logs
Every call to Stripe, Avalara, ShipStation, Paymenture and the rest is recorded, including the ones that fail.
StripePayment capturedSuccess
AvalaraTax calculatedSuccess
PaymenturePayout failedFailed
ShipStationOrder sentSuccess
Connect an AI assistant
An open MCP connector, included
Connect Claude, ChatGPT or another assistant to your store through OpenShop's MCP connector, then ask about orders, subscriptions, customers and referred revenue. Setup guides are in the docs.
Which distributors drove the most subscription revenue last month?Want answers across your other systems too?Strata is the analytics product built for OpenShop stores. It connects your ERP, accounting and CRM alongside OpenShop, applies your own definitions of margin and revenue, and shows the source behind every number.
How does OpenShop connect to the rest of my stack?
OpenShop reports referral credit to your commission platform, and records every call to your other systems, including the ones that fail.
Payments
Stripe
NMI
Authorize.net
Worldpay
TygaPay
Tax
Avalara
TaxJar
Stripe Tax
Shipping
ShipStation
ShipHero
ShipWise
Manual Fulfillment
Commission wallets
Paymenture
Commission platform
Pillars
Exigo
ByDesign
How does OpenShop compare?
Three ways to add a store to your brand, and what each one usually involves.
WHAT YOU GET
Your site plus OpenShopHosted store platformMove onto their theme
Your site plus pluginsOne app per feature
Keep your current website
Yes, the store goes into itMove it, or run two sites
Yes, if plugins exist for your builder
Referral tracking
Built in, recorded on the serverAdd-on app
Add-on plugin, often cookie-based
Subscriptions
Built inAdd-on app
Add-on plugin
Shareable carts with their own reports
Built inAdd-on app, if one exists
Add-on plugin, if one exists
Commission platform connectionPillars, Exigo, ByDesign
Built inCustom integration
Custom integration
Every integration call loggedIncluding the ones that fail
Built inVaries by app
Varies by plugin
Admins to manage
OneOne, plus one per app
One per plugin
Plugin fees or a share of sales
NoneMonthly app fees, and some plans add transaction fees
A fee per plugin
Hosting, updates and security
Handled by OpenShopHandled by the platform
You update each plugin
Frequently Asked Questions
Still comparing options? Read the documentation
What is OpenShop?
OpenShop is an online store that you add to a website you already have. You paste one script tag and a few HTML tags into your site, and OpenShop runs the products, cart, checkout, subscriptions and referral tracking on its servers.
Who is OpenShop for?
OpenShop is built for direct-sales and affiliate brands that need to credit sellers for the orders they refer, and for the developers and agencies who build those brands’ websites.
Does OpenShop replace my website?
No. Your website stays on Webflow, Framer, WordPress or whatever your team already uses. OpenShop tags add the store to the pages that sell.
How much does OpenShop cost?
OpenShop is quoted after a 30-minute demo, based on how many orders you process. There is no free trial and no public price list today. There are no per-app fees and no share of your sales.
How is OpenShop different from adding plugins to my store?
Plugins each bring their own bill, dashboard and customer records, and they sit on top of a store platform you also pay for. OpenShop includes subscriptions, referral tracking, shared carts and integration logs in one system, with one admin and one set of customer records.
Do I need a developer?
Someone needs to paste two lines into your website’s head and place tags on the pages that sell. In Webflow or Framer that is an embed block. Moving an existing product catalog into OpenShop is done with our team.
What happens after I book a demo?
You get a 30-minute call to map your current systems, a walkthrough on a store shaped like yours, and then a written pilot plan.
Book a demo
See OpenShop on a store shaped like yours. Your demo includes:
Prefer email? contact@openshopgo.com
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Built by
RedSky Engineering is a senior-only product team. We’ve shipped software for companies like FLIR and built platforms across manufacturing, ERP, and applied AI. Open Shop grew out of work for a direct-selling client who needed precise, order-level attribution. Those same tools now help any brand know exactly where its sales come from.
Companies RedSky has built solutions for
contact@openshopgo.com